Privacy Policy
Last updated: April 30, 2025
1. Introduction
Welcome to Embrace Painting (“Company,” “we,” “our,” or “us”). Your privacy matters to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://embracepaintingma.com (the “Site”) or engage our residential and commercial painting services in Massachusetts, USA.
2. Information We Collect
| Category | Examples | Legal Basis (GDPR) |
|---|---|---|
| Personal Identifiers | Name, postal address, email, phone | Contract, Legitimate Interest |
| Commercial Information | Service requests, project details, invoices, payment status | Contract, Legal Obligation |
| Internet / Device Data | IP address, browser type, referring pages, time-stamp logs, cookies | Legitimate Interest |
| Payment Data | Last four digits of card, transaction ID (processed via secure third-party gateway; we never store full card numbers) | Contract, Legal Obligation |
| User-Generated Content | Photos you upload for quotes, reviews, testimonials | Consent |
Children’s Data: Our services are not directed to children under 13, and we do not knowingly collect their data.
3. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain the Site and our painting services.
- Create and manage your project estimates, work orders, and invoices.
- Improve, personalize, and expand our offerings.
- Send administrative information such as confirmations, updates, and invoices.
- Communicate promotions or newsletters only if you have opted in (you may unsubscribe at any time).
- Detect, prevent, and address technical issues or fraudulent activity.
- Comply with legal obligations, resolve disputes, and enforce agreements.
4. Cookies & Similar Technologies
We use first-party cookies (WordPress, Google Analytics) to remember preferences and understand how visitors navigate the Site. You can control cookies through your browser settings; however, disabling them may affect Site functionality.
5. Disclosure of Your Information
We do not sell or rent personal data. We may share information:
- Service Providers: e.g., payment processors, email marketing platforms, insurance carriers, subcontractors who sign confidentiality agreements.
- Legal Compliance: When required by law, court order, or to protect our rights or the safety of others.
- Business Transfers: In connection with a merger, acquisition, or asset sale; you will receive notice before your data becomes subject to a different policy.
6. International Transfers
Although we operate primarily in the United States, some third-party tools we use (e.g., email servers, cloud backups) may store data on servers outside the U.S. We rely on Standard Contractual Clauses or comparable safeguards where applicable.
7. Data Security
We implement technical and organizational measures—including SSL encryption, access controls, regular backups, and staff training—to protect your information. No method of transmission over the internet or electronic storage is 100 % secure, so we cannot guarantee absolute security.
8. Data Retention
We retain personal data only as long as necessary for the purposes set out in this Policy, unless a longer retention period is required or permitted by law (e.g., tax or accounting regulations).
9. Your Rights
- Access / Portability – Request a copy of data we hold about you.
- Rectification – Ask us to correct inaccurate or incomplete data.
- Erasure – Request deletion of your data where legally permissible.
- Restriction / Objection – Limit or object to certain processing activities.
- Withdraw Consent – Opt out of marketing emails at any time (unsubscribe link in every email).
- California Residents (CCPA) – You may request “Do Not Sell My Personal Information,” though we do not sell data as defined by CCPA.
To exercise any of these rights, email us at privacy@embracepaintingma.com.
10. Third-Party Links
Our Site may contain links to external sites (e.g., paint manufacturers, supplier blogs). We are not responsible for the content or privacy practices of those sites.
11. Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with a new “Last updated” date. Material changes will be communicated via email or a notice on our homepage.
12. Contact Us
If you have questions, comments, or concerns about this Privacy Policy or our data practices, please contact:
Embrace Painting
Attn: Privacy Officer
Street Address, Massachusetts, ZIP
Email: privacy@embracepaintingma.com
Phone: +1 (978) 962 7173